Field notes on PrestaShop tracking.

Apple's App Tracking Transparency reshaped how Meta sees conversions. Here is what changed under the hood and the practical fix for PrestaShop stores.

No jargon, no diagrams you need a degree to read. Just what these two approaches actually mean for your PrestaShop store and which one to use.

Most PrestaShop GA4 setups are missing events, sending the wrong revenue, or quietly losing conversions. Here is how to do it properly.

Enhanced Conversions recover the ad attribution that cookies lose. Here is what they are, how they work, and how to set them up on PrestaShop.

The Meta pixel alone leaks conversions on iOS and in ad-blocked browsers. Here is when the Conversions API is worth adding, and how it works alongside the pixel.

A large share of your shoppers block analytics before it ever reaches Google or Meta. Here is how the loss happens and how server-side tracking gets it back.

Running the pixel and the Conversions API together can count a single sale twice. The fix is a shared, deterministic event_id — here is how it works.

You can respect consent and still measure your store properly. Here is how Consent Mode v2, server-side tracking and hashing fit into a compliant setup.

Before you trust a single dashboard, run these five quick checks. They reveal whether your PrestaShop tracking is healthy or quietly losing conversions.